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How not to approach a WOM campaign
A new member of the ‘Heads team speaks! We’d like to introduce you to Tom, recently appointed Community Exec and all round good (easter) egg, who has a provocative post to share… Hi all – I’m Tom and...
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WOM: it’s a marathon not a sprint
Well, kind of… According to Mashable the recent Old Spice campaign (yes, we’ve all heard about it – Ed) has “set a standard marketing experts will admire and follow in the years to come”, the site also...
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